If you’re experiencing perimenopause or menopause and haven’t heard of By Winona, allow me to introduce them to you.
They’re probably the hottest menopause brand right now, offering Hormone Replacement Therapy (HRT) to combat the most common menopause symptoms that a mere 1.3 million women in the United States face each year. I featured them in my trending DTC wellness brands to watch for list.
But what stands out to me the most is that they are SO MUCH MORE than a supplier of HRT.
Winona has a vibrant community inside their growing Facebook group, which now exceeds 23k women in menopause.
On top of that, Winona provides weekly Q&A’s from the Doctor himself (Dr. Michael Green), answering all of your most pressing menopause questions, and offering real-world advice that never seems like a sleezy sales tactic to push their medications out.
By Winona is the definition of a trending brand and you’re about to find out why.
Winona is Empowering Women Through Menopause
When we think of menopause, we often associate it with an unchartered territory and a topic women are expected to deal with quietly. But Winona is rewriting that narrative, making menopause a time for transformation and empowerment, not just a phase of life.
Nancy Belcher, Ph.D., Co-Founder and CEO of Winona stumbled into menopause, but couldn’t find solutions for some of the symptoms she was experiencing. That’s when she set out to create a brand that solved many menopause problems.
Yes, thousands of women are using Winona’s HRT services, but the way they have built the entire ecosystem is impressive. The support is unmatched, helping women in menopause feel connected, cared for, and heard.
Let’s take a look at Winona’s HRT and how easy their telemedicine platform works, then I’ll share my insights on their rapidly growing community.
Easy Access To HRT for Women In Menopause
Their main products are Hormone Replacement Therapy options ranging from combatting hot flashes to headaches to weight management and vaginal dryness.
Telemedicine brands like Winona make it very convenient for people to get access to medications without needing to schedule an in-person doctor appointment, wait in long lines and jump through all the hoops. You simply take their quiz and see if you qualify.
But it’s the personalization aspect that sets them apart from the rest. Tami (my wife) had been experiencing menopause symptoms. We knew about Winona and she decided to see if they could help her.
After answering a handful of questions from their quiz, Winona came back with recommended products based on her responses. She communicated with Dr. Michael Green about recent blood work she had to see if those products would still be a match. Dr. Green promptly responded inside the membership portal, which anyone can get access to once you finish the quiz.
You can read Tami's personal experience and results using Winona HRT to see how that all went, but the point is Winona has a streamlined, personalized approach to matching you up with the right HRT.
And of course, once you’re in and you have your medication, you have access to ask the doctor questions inside that membership portal. However, it doesn’t end there - Winona separates themselves from the pack in the menopause space with their community and support system via the Winona Facebook group, and it continues to grow.
The Winona Facebook Community Is Like No Other
Over 23,000 members in the Winona Facebook Group
I remember when Winona’s Facebook group was small with just under 2,000 members. But it was super active with questions, answers, personal stories and encouragement. This was just one year ago.
Fast forward to today, Winona has 23,000+ members in their Facebook group. The majority of women in this group use Winona’s HRT and are there to help others, talk about their experiences with the medication and provide useful tips. It’s women helping women.
With newer members, feeling like you’re not alone in the menopause journey is very powerful, and Winona provides that.
Q&A’s With The Winona Doctors
Winona Doctors sit down and answer menopause questions live on their monthly Q&A sessions
Every month, Winona goes live and records their Q&A sessions. They have a landing page where you can register for the webinar, or you can wait to see it on YouTube when they post it.
Many of the questions come from their lively Facebook group, where women are constantly asking personal questions regarding HRT. Others register for the webinar and ask their questions live.
These Q&A’s are extremely helpful for women navigating menopause and raise awareness of Hormone Replacement Therapy from expert Doctors.
I shared a short clip of one of the questions from a Q&A with Dr. Michael Green (see video below):
More Menopause Education
Winona is constantly adding informational articles on their blog, called The Medical Journal. Here, they discuss dryness, hot flashes, weight management, HRT, headaches, and regenerative care.
In addition to The Winona Medical Journal, they have a resource section that helps you navigate menopause and sexual wellness, a symptoms guide and a symptoms tracker, plus new recipes to eat healthy.
Their website is turning into an all-encompassing resource for all things menopause.
Parting Thoughts
Winona is what I like to call a trendsetter. There aren’t many brands out there right now that are providing this much value to their customers, especially in the menopause space.
They make it easy and convenient to get prescription medication, if you qualify. And, they provide an excellent pathway to community and support via the Winona Facebook group.
Look for Winona to go full-steam ahead, continue to innovate and attract more women in menopause this year and beyond.
Next Steps
Are you experiencing menopause symptoms, but haven’t found the right treatment? Are you wondering if HRT is right for you?
If so, you may want to consider taking Winona’s quiz. All you have to do is answer a few questions and see if you qualify, and they’ll match you up with the right medication.